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Staples Revamps Marketing in Bid to Shed Retail-Industry ...
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Staples Revamps Marketing in Bid to Shed Retail-Industry ...
Website URL:
https://www.bloomberg.com/news/articles/2017-05-03/staples-revamps-marketing-in-bid-to-shed-retail-industry-baggage
Category:
Measurement Analysis Instruments
Staples Inc. is overhauling its marketing as part of a high-stakes pivot away from what it was built on -- selling low-priced office supplies at big stores.
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